Welcome to Mercia Royale

A fashion broadcast from a collapsing timeline. Real clothes. Unreal intent. Everything here says something, sometimes it’s stylish, sometimes it’s a warning.

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Wear what you Fear

Fear what you Wear

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Mercia Royale Collection

Core pieces from the broadcast. Minimal, ominous, and meticulously dressed for the end. These are the garments that started the signal. Don’t wear the brand. Let it wear you.

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On Demand, Off Reality

Each piece is made when you order — no overstock, no waste, no warehouse gods. Just-in-time fashion for just-in-case living. Printed by our partners, delivered like a message from the void.

  • “I wore the ZombieZoo hoodie to my aunt’s funeral and was offered a modelling contract by a crow. Five stars.”

    — Delphine W, location undisclosed

  • “Ordered a t-shirt. It arrived early, smelled faintly of ozone, and hasn’t stopped whispering compliments since. Would buy again.”

    — Marcus G, technically still missing

  • “I don’t remember placing the order, but it fits perfectly. My therapist says I should be concerned. I say I look amazing.”

    — Nina S, Pisces

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Product mockup

Lady Neonvale Collection

A radioactive garden of synthetic florals, post-natural silhouettes, and softcore apocalypse glamour. For those who bloom best in chaos.

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Warning: Prolonged exposure to Mercia Royale products may result in existential clarity.

If you begin to question your purpose, your outfit, or the fabric of reality itself, take a deep breath, hydrate, and continue scrolling. The collapse awaits.

Emo Water

A beverage for those who feel everything and drink nothing.

Filtered through indecision, bottled at the source of your worst memory. Whether still, sparkling, or sobbing, Emo Water pairs best with midnight texts and unresolved tension.

Consume carefully. Or dramatically.

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